The world of the Internet has made some radical changes in the last 18 months. This new tech wave is the most significant of them all. This trumps the dot com era and makes the age of CD-ROM’s appear insignificant in comparison. We are talking about the maturing nature of search engine technology and promoting everything online from Kawasaki motorcycle parts to new auto sales. We are able to promote these types of products and services without the use of any big advertising firms.

There are pros and cons to advertising giants. They have been with us forever but now for the first time the business model has shown significant cracks in its foundation. The main difference goes straight to the concept of broadcasting. In the past we had three major networks, ABC, NBC and CBS. Now thanks to digital cable and satellite there are lot more than that. Some cable systems have 900 stations. When you add in digital radio stations, millions of competing web sites and countless forms of digital media including blogs and videos you need to stand out from the crowd.

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